Can Yahoo Be Any More Unoriginal?

This Reuters headline "New Yahoo tool gathers favorite Web places on mobiles" sounds like a restaurant in need of attention that announces "Hey look! We now serve two eggs and toast, we call it: 2 Eggs and Toast!" Can Yahoo be any more unoriginal or sound any more desperate for press right now?

What makes it worse is Yahoo's official press release on the new Yahoo One Place:

Yahoo! onePlace(TM) Revolutionizes Mobile Content Innovative Service to Offer Users a Better Way to Manage Important Internet Content on Mobile

Now this is twice in about a week that Yahoo has stretched the truth of a great word. INNOVATE and REVOLUTIONIZE are the two words that are offended by Yahoo's use.

According to thefreedictionary.com, INNOVATE and REVOLUTIONIZE mean the following:

innovate - To begin or introduce (something new) for or as if for the first time.

revolutionize - To bring about a radical change in.

It is when companies and media use a powerful word with such disregard that it's meaning becomes devalued, like the word love. Love was once used to describe a deep passion one human felt to another. Now it is used casually about any person, place, or thing.

What is Yahoo One Place? Well let the un-originality flow like rain from their press release:

Yahoo! onePlace will be simple-to-use because it will be based on a familiar process of using bookmarks to instantly link to practically any piece of content (news feeds, web sites, videos, images, emails, search queries, etc.) from anywhere across the Internet. Once in Yahoo! onePlace, everything will be kept automatically updated (with the latest game score, stock price, etc.) as well as assigned categories and tags - or placed into customized "collections" that consumers create - making it extremely intuitive for consumers to find and combine their content in the ways most useful to them.

If you have bookmarked webpages.
If you have used "smart" folders.
If you have used an RSS reader.
If you have used del.icio.us
If this sounds like almost everything you have used before, and seen most of these features in one place before, it is probably because you have.

Yahoo, we don't mean to give you a hard time, but please stop devaluing sacred words by stretching their definition and truth too far. Please add at least one "WOW" or "HAVEN'T SEEN IT BEFORE" or "THAT COULD BE USEFUL" feature in these products to prevent the company from looking silly to the informed public.

If you have been locked in a closet this year, you might have missed that Microsoft is frothing at the mouth to devour Yahoo into their Redmond, WA belly. Yahoo is clawing like a person sinking in quicksand to save their souls. Where were all these press releases and products before Microsoft decided to swing a claw is the question. That will give you a little insight into why these feeble products keep getting released and announced, all accompanied by fancy marketing terms.